A Sign Just For You

3 Tips For Creating An Effective Storefront Sign For Your Small Business

As a small business, you need to draw in customers. One way to draw in customers is through an effective storefront sign that lets people know what your business is all about. You may not have a huge budget to create a storefront sign as a small business, but your sign can still have a big impact with the right knowledge.

Tip #1: Know Your Target Audience

First, you want to know who your target audience is. Are you trying to bring in the general public? Are you trying to attract people who are already familiar with your services and products?

Knowing who your target audience is will help you choose the right language for your storefront sign. If you are looking to attract the general public or people who are not that aware of your business's details, you are going to want to use more general language that is easy to understand. If you are trying to attract customers who are familiar with your products and services, more specialized jargon language would be appropriate.

Tip #2: Use Brand Assets

Second, when creating your storefront sign, you will want to use a few branding assets associated with your business. Branding assets are elements that people will associate with your business from your other marketing and materials.

For example, a logo is a branding asset, or a particular color scheme can be a branding asset, or even a very specific type of font. You will want to make sure that your sign looks unique, not generic, and can be connected with your overall business identity.

Tip #3: Carefully Consider Placement

Finally, where you place your sign matters. You want your sign to be placed in a manner that makes it easy to see from multiple angles. You will want to consider how certain physical elements may obstruct the view of the sign, such as power lines or trees. You also need to consider how far away people will be when looking at your sign.

You want the sign to be placed somewhere where it can easily be read from all vantage points. You also want to ensure your sign's size makes it easy to read and see from the most common viewing distances.

When creating a sign for your small business, you want to make sure you use language on your sign that your target audience will understand. As you create your sign, be sure to include two to three branding assets that people already associate with your business. Choose the sign's location to allow for maximum visibility, and ensure the sign is large enough to be read at a distance. Contact a company like Cardinal Sign Corporation to learn more.